Werder Bremen includes cognitive data in talent evaluation

Brain-based talent approach becomes a standard in Bundesliga

The German club competing in Bundesliga and the Amsterdam-based Sports tech company BrainsFirst started their collaboration this month with a focus on the identification and selection of the most promising football talents. The common goal is to make the process of talent identification & evaluation more fact-based, data-driven and scalable. Werder Bremen believes cognition adds crucial performance-predictive information to the talent evaluation processes. Better player selection leads to more home-grown players in the first team and a more positive transfer balance for the German club.