Identify the top-performing sports talent of tomorrow, today

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Discover the hidden world of cognitive talent


Whenever we talk about the best footballers, we often talk about smart players and how they can read the game. And yet, football intelligence is typically missing in the data that's used to measure performance and development. Footballers, and indeed any athlete at the highest level, are smart in very specific ways. BrainsFirst has build the first cognitive benchmark in the niche of professional football. Based on 10 years of neuroscientific research, we've developed a valuable and easy to use tool that you can use to recognize and develop talent.

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45 min
Assessment Duration
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Football KPI
Age Group Specific
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20,000
Football Brains Assessed

Steps to Assess Skills with BrainsFirst


Step

PLAY

Invite players to play the NeurOlympics games and we’ll provide in-depth insights into their cognitive abilities and talents. Give the right instructions and motivate the players to be the absolute best.
Step

SCORE

Understand, select and compare the cognitive scores of all your players. Translate brain data to natural talents in the sports to discover the roots of specific game intelligence.
Step

INTEGRATE

Use cognition in identification of player potential, talent profiling and team evaluation to get a more holistic view of the talent that is within your sports organization. Embed objective cognitive data to make better informed decisions.

Whether you’re a Sport Director, Academy Director, Head of Scouting or part of the coaching staff, we support your decision making with transparent and objective information about the future potential of a player.

Book a demo now and discover more.

Why Choose BrainsFirst?


Increase Academy Player Performance
Benefits

Increase Academy Player Performance

BrainsFirst changes the youth academy from big expense to income source. Transfer revenue increases significantly by increasing the amount of home-grown players.

Competitive Advantage with Higher Sports Intelligence
Benefits

Competitive Advantage with Higher Sports Intelligence

Game intelligence is a key performance indicator in sports. Increasing the overall cognitive capacity of your club’s teams is crucial to keep up with the development of modern day sports.

More Home Grown-Players Strengthen Club Identity
Benefits

More Home Grown-Players Strengthen Club Identity

More home-grown players in the first team gains the appreciation of local fans and businesses. This fosters a stronger sense of community pride and connection, as fans see local talent representing their team. Additionally, businesses often find it easier to market and form partnerships with teams that prominently feature local players, enhancing their local appeal and economic impact.

Transparent Talent Decisions
Benefits

Transparent Talent Decisions

Fair talent decisions involve recognizing and nurturing the unique abilities of each youth participant, regardless of their background. This requires a commitment to unbiased evaluation methods and transparent criteria for talent identification and advancement.

Understanding the brain is key to unlocking human potential


At BrainsFirst, we believe that understanding the brain is key to unlocking human potential. Our neuroscience-based tools provide deep insights into cognitive abilities, empowering individuals and organizations to make informed decisions about career development. Whether you’re a Sport Director, Academy Director, Head of Scouting or part of the coaching staff, we support your decision making with transparent and objective information about the future potential of a player.

Success Stories

SKY Sports Video Editorial PSV

How PSV are using BrainsFirst assessments to find elite talent.

Success Stories

Cognition in Nottingham Forest's Youth Academy

Listen to one of English Premier League best academies about their perspective on cognition as an important piece of a holistic player profile!

Success Stories

Real Sociedad Game Testing

Watch how LaLiga's Real Sociedad academy teamed up with BrainsFirst to integrate cognitive data, enabling them to understand as early as possible the probability of talents meeting the high requirements of elite football.

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Begin your talent journey now