Better ROI in the academy through adding brain data
Just outside Zaandam, in the village of Wijdewormer, is the football academy that has already been voted best in the Netherlands twice: that of AZ Alkmaar.
The AZ method is now regarded as leading in Europe. But how did they get there?
Among other things, by using brain data to estimate the potential of their youth players.
Adding brain data can predict actual performance. Through adding predictive talent data, Academies van increase their ROI because it allows them to make better talent decisions. AZ’s academy started their cooperation with BrainsFirst in 2015.
More correct admissions and rejections by adding more reliable data. Better understanding of which building blocks contribute to predicting football performance
Emphasis on past & present to future performance by predicting future success in 1st team.
The eye openers
Modern top-level football places specific demands on the brain. One is naturally more capable of this than the other.
–> AZ is looking for technically, tactically, physically and mentally outstanding talents, who ALSO can meet these high cognitive requirements AZ’s academy started their cooperation with BrainsFirst in 2015.
BrainsFirst = Neuroscience
- Deeper measurement of core qualities on a biological level.
- Objective and reliable data.
- Performance predictive value.